Brand Activation Manager Job Vacancy in Arusha, Tanzania – Consumer Goods

Marketing
Arusha
July 28, 2026
Full Time
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Job Description

Position: Brand Activation Manager

Company: Unilever Tanzania

Location: Arusha, Tanzania

Experience: 5-7 years

Education: Bachelor’s degree in Marketing, Business Administration or related field

Employment Type: Full-time

Industry: Consumer Goods

Department: Marketing

Salary: SSP 2,500,000 – 4,000,000 per month

Vacancies:1

Company Overview

Unilever Tanzania is a leading multinational consumer goods company with a strong presence across East Africa. With a portfolio that includes iconic brands in food, home care, and personal care, Unilever is committed to sustainable growth and improving the lives of consumers. The company operates state‑of‑the‑art manufacturing facilities and a vibrant sales network that reaches both urban and rural markets. As part of its strategic expansion, Unilever Tanzania continuously seeks talented professionals who can drive brand performance and create meaningful connections with consumers. This role offers an exciting opportunity to contribute to a dynamic organization that values innovation, diversity, and community impact. Tanzania Jobs seekers looking for career advancement will find Unilever a rewarding environment for professional growth.

Job Overview

The Brand Activation Manager will lead the planning, execution, and evaluation of integrated activation campaigns that bring Unilever brands to life in the Tanzanian market. Working closely with cross‑functional teams, the manager will translate brand strategies into experiential initiatives that engage consumers, boost market share, and reinforce brand equity. This position reports to the Marketing Director and collaborates with sales, trade, and digital teams to ensure seamless implementation. For more information about the company’s vision, visit our main website https://tanzaniajobsearch.com.

Explore regional opportunities at our partner sites: https://mozambiquejobsearch.com/job-vacancy-mozambique/.

Additional resources for career development can be found here: https://cameroonjobsearch.com/job-vacancy-in-cameroon/.

Key Responsibilities

  • Develop and implement 360‑degree brand activation plans that align with overall brand strategy and business objectives.
  • Coordinate with creative agencies, event partners, and internal teams to produce compelling experiential activations.
  • Manage activation budgets, ensuring cost‑effective execution while meeting KPI targets.
  • Analyze post‑activation data, consumer insights, and sales impact to optimize future campaigns.
  • Collaborate with trade marketing to integrate activation activities into retail execution.
  • Lead a small team of activation specialists, providing mentorship and performance feedback.
  • Ensure compliance with local regulations, brand guidelines, and sustainability standards.

Required Skills

  • Strong project management and organizational abilities.
  • Excellent communication and presentation skills.
  • Creative thinking with a data‑driven mindset.
  • Proficiency in budgeting and financial tracking.
  • Ability to work cross‑functionally and influence stakeholders.
  • Knowledge of Tanzanian consumer behavior and market trends.

Education

A minimum of a Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Advanced certifications in brand management or digital marketing are advantageous.

Experience

Applicants should have 5‑7 years of proven experience in brand activation, experiential marketing, or related fields, preferably within the consumer goods sector. Experience managing multi‑channel campaigns and leading small teams is essential.

Salary

The compensation package ranges from SSP 2,500,000 to SSP 4,000,000 per month, commensurate with experience and qualifications. The package includes performance‑based incentives and benefits.

Benefits

  • Health insurance covering employee and dependents.
  • Retirement savings plan.
  • Paid annual leave and public holidays.
  • Employee discount on Unilever products.
  • Professional development allowance.

Training

  • Comprehensive onboarding program covering brand portfolio and company culture.
  • Access to Unilever’s global learning platforms for continuous skill enhancement.
  • Opportunities to attend industry conferences and workshops.

Working Environment

Unilever Tanzania offers a collaborative, inclusive, and fast‑paced work environment where innovation is encouraged. The office is located in Arusha’s business district, providing easy access to transport links and a vibrant community.

Application Process

Interested candidates should submit an online application through the Unilever careers portal, attaching a tailored CV and a cover letter outlining relevant experience. Shortlisted applicants will be invited for a virtual interview followed by an on‑site assessment.

Equal Opportunity Statement

Unilever Tanzania is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace where all employees are valued, regardless of gender, ethnicity, disability, or background. Tanzania Jobs seekers are encouraged to apply.

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