Kevin Mlay

• Interpret sales, customer, demographic, lifestyle and product data for the purpose of creating an optimal media plan that meets the client needs • Monitor clients’ performance in the marketplace by comparing media coverage on television stations, the internet, in magazines and in newspapers. • Record the number of times the company’s product or service is mentioned in the media and analyze public reception of news articles, press releases or television programs. • Responsible for using media trends and industry data to outline strategies for companies • Advert harvesting and analyzing the advert.

• Ensure punctuality on client deliverables • Developing new products and improving current deliverables • Attend to any ad hoc request from client that may arise. • POP- Creating Prove of Performance Reports showing how many adverts were aired, for how long, how many times was the ad aired • Manage account, face client on issue regarding the account, handling ad hoc queries of the client and attending meetings.

• Review staff’s daily reports • Manage staff’s attendance, delegate and assist duties accordingly whenever a staff is absent • Quality control by counter checking on daily deliverables to client and ensure they were sent accordingly • Sending out an overview daily report on staff and other issues that may affect working environment • Ensuring a smooth working environment for the staff by making sure all relevant working tools are available and in a proper condition. • Assist broadcast Analyst on translation and posting client news on Cyber Alert when needed.

• Strengthen customer relations through consistent quality service and dialogue with management and staff while seeking to identify and understand customer needs. Maintain personalized and professional relationships with key roles (key decision maker, key influencer, and purchasing contact). Maintain and maximize growth potential of existing Leisure customers and respond to customer’s needs, enquires and address their concerns timely as well as managing HoReCa contract signing and compliance as per set universe. • Reinforce brand imagery and values through applying merchandising excellence (as per set standards) in line with the outlet profile ensuring quality and impactful brand visibility including, but not limited to maintenance of agreed planogram in dispensers. • Drive opportunity capitalization with impactful implementation of trade engagement activities targeting outlet staff and management. Evaluate and measure executed activation programs and events against stated and agreed KPI's, ensure high level of reporting to be received by all stakeholders in a timely fashion. • Implement all strategies and programs for Leisure channel in line with brand and channel prioritization to achieve or exceed objectives as per the annual and strategic plans (ASP). Maintain effective brand visibility and merchandising dominance, grow sales performance, ensuring no out of stock situations and quality Customer Relationship Management (CRM) • Monitor competitors’ activity (pricing, merchandising, promotions, introductions, etc.) at HoReCa and provide weekly reports to M&S management of category performance. Incorporate the entire 360-degree view of a customer including sales, merchandising, customer service and managing customer loyalty. • Apply proper care when utilizing and handling assigned company assets (vehicle, stocks, POSM, handheld etc.) and implement stock reconciliation as instructed in the Branch Accounting manual as well as daily synchronization of TME handheld

• Planning & Strategy Develop sales plans, set targets, forecast revenue, identify growth opportunities. • Team Management Hire, train, coach, and motivate sales staff; manage performance • Execution Oversee daily operations, monitor pipelines, ensure targets are met. • Client Relations Maintain relationships, negotiate contracts, resolve issues, ensure customer satisfaction. • Reporting Track KPIs, prepare reports, present insights to senior management.