Retail Brand Activation Manager Job Vacancy in Lindi, Tanzania – Retail

Job Description

Position: Retail Brand Activation Manager

Company: Shoprite Tanzania

Location: Lindi, Tanzania

Experience: Minimum 5 years in retail marketing or brand management

Education: Bachelor’s degree in Marketing, Business Administration or related field

Employment Type: Full-time

Industry: Retail

Department: Marketing

Salary: SSP 2,500,000 – SSP 4,000,000 per month

Vacancies:1

Company Overview

Shoprite Tanzania, a subsidiary of the leading African retail giant Shoprite Holdings Ltd, has been serving Tanzanian consumers since 2010. With a network of hypermarkets and supermarkets across the country, the company is renowned for offering quality products at affordable prices. The Lindi store is a key growth hub, catering to a diverse customer base that includes urban shoppers, rural communities, and tourists visiting the coastal region. Shoprite’s commitment to local sourcing, community development, and sustainable retail practices positions it as a top employer in the Tanzanian retail sector. As part of its expansion strategy, Shoprite Tanzania continuously seeks innovative talent to drive brand visibility and customer engagement, making it an exciting place for career growth. Shoprite Tanzania is a leading employer for Tanzania Jobs and offers exciting Career Opportunities in Tanzania.

Job Overview

The Retail Brand Activation Manager will lead the development and execution of brand activation initiatives that enhance Shoprite’s market presence in Lindi and surrounding districts. This role involves creating compelling in‑store experiences, coordinating promotional events, and collaborating with cross‑functional teams to align marketing strategies with business objectives. The manager will work closely with the national marketing team, store operations, and external agencies to ensure consistent brand messaging and measurable impact on sales. This position offers a unique opportunity to shape the retail landscape in a vibrant coastal city while contributing to Shoprite’s broader mission of delivering value to Tanzanian consumers. This role is a prime example of Jobs in Tanzania and Hiring in Tanzania.

Key Responsibilities

• Design and implement integrated brand activation campaigns that drive foot traffic and increase basket size.
• Collaborate with store managers to ensure seamless execution of in‑store merchandising, signage, and product placements.
• Manage relationships with external vendors, agencies, and community partners for event planning and sponsorships.
• Analyze campaign performance using sales data and customer insights to optimize future activations.
• Develop and maintain a yearly activation calendar aligned with national retail events and local festivals.
• Prepare detailed post‑campaign reports highlighting ROI, key learnings, and recommendations.

Required Skills

• Strong project management and organizational abilities.
• Excellent communication and stakeholder management skills.
• Creative thinking with a data‑driven approach to marketing.
• Proficiency in Microsoft Office Suite and retail analytics tools.
• Ability to work under tight deadlines and adapt to changing priorities.
• Fluency in English and Swahili.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Professional certifications in brand management or digital marketing are advantageous but not mandatory.

Experience

At least five years of proven experience in retail marketing, brand activation, or similar roles, preferably within a fast‑moving consumer goods (FMCG) or retail environment. Demonstrated success in planning and executing large‑scale promotional events is essential.

Salary

The successful candidate will receive a competitive monthly salary ranging from SSP 2,500,000 to SSP 4,000,000, commensurate with experience and qualifications. Performance‑based bonuses and incentives are also part of the compensation package.

Benefits

• Health insurance coverage for employee and dependents.
• Retirement savings plan.
• Employee discount across all Shoprite stores in Tanzania.
• Paid annual leave and public holidays.
• Opportunities for career advancement within the regional network.

Training

• Comprehensive onboarding program covering brand guidelines and retail operations.
• Continuous professional development workshops on digital marketing, data analytics, and customer experience.
• Access to Shoprite’s internal learning platform for skill enhancement.

Working Environment

The role is based in the modern Shoprite Lindi store and corporate office, offering a collaborative atmosphere with a diverse team of marketing, sales, and operations professionals. Employees enjoy a dynamic workplace that encourages innovation, teamwork, and community involvement.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining relevant experience through the online portal at https://tanzaniajobsearch.com/. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for an interview.

Equal Opportunity Statement

Shoprite Tanzania is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, or background.