Digital Marketing Manager Job Vacancy in Tanga, Tanzania – Marketing

Job Description

Position:Digital Marketing Manager

Company:Unilever Tanzania

Location:Tanga, Tanzania

Experience:5+ years of proven digital marketing experience

Education:Bachelor’s degree in Marketing, Communications, Business or related field

Employment Type:Full-time

Industry:Marketing

Department:Marketing & Communications

Salary:SSP 2,500,000 – 4,000,000 per month

Vacancies:1

Company Overview

Unilever Tanzania is a leading multinational consumer goods company with a strong heritage of sustainable growth and community impact across East Africa. Operating in Tanzania for over six decades, Unilever delivers trusted brands in personal care, home care, and food products that reach millions of households daily. The company’s commitment to purpose‑driven business aligns with the United Nations Sustainable Development Goals, focusing on health, hygiene, and environmental stewardship. As part of its strategic expansion, Unilever Tanzania is investing heavily in digital transformation to enhance brand engagement, drive e‑commerce, and create innovative consumer experiences. This role offers a unique platform for professionals seeking to shape the digital future of a globally recognized brand while contributing to Tanzania Jobs and broader Career Opportunities in Tanzania.

Job Overview

The Digital Marketing Manager will lead the development and execution of integrated digital strategies that amplify brand visibility, increase online sales, and foster meaningful consumer interactions across multiple channels. Reporting to the Head of Marketing, the incumbent will collaborate with cross‑functional teams—including product development, sales, and analytics—to design data‑driven campaigns that resonate with Tanzanian audiences. This position is central to Unilever Tanzania’s ambition to become a market leader in digital engagement, ensuring that every touchpoint—from social media to search engine marketing—delivers measurable results. The role is a cornerstone of Hiring in Tanzania, offering a dynamic environment where creativity meets analytics.

Key Responsibilities

• Develop and implement comprehensive digital marketing plans that align with brand objectives and market trends.
• Manage and optimize paid media campaigns across Google Ads, Facebook, Instagram, and emerging platforms.
• Lead content creation, SEO, and SEM initiatives to improve organic reach and website traffic.
• Analyze performance metrics using Google Analytics, data dashboards, and CRM tools to refine strategies and report ROI.
• Collaborate with creative agencies and internal designers to produce compelling visual and video assets.
• Oversee e‑commerce activation, including product listings, promotions, and conversion rate optimization.
• Coordinate with the sales team to integrate digital leads into the sales funnel and support retail partnerships.
• Stay abreast of digital trends, competitor activities, and emerging technologies to maintain a competitive edge.

Required Skills

• Proven expertise in digital advertising, SEO/SEM, social media management, and content marketing.
• Strong analytical mindset with ability to interpret data and translate insights into actionable plans.
• Excellent communication and storytelling skills, both written and verbal.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools.
• Creative problem‑solving abilities and a passion for innovation.
• Leadership experience managing cross‑functional teams and external agencies.
• Fluency in English and Swahili.

Education

The ideal candidate holds a Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline. Advanced certifications in Google Ads, Facebook Blueprint, or similar platforms are highly desirable and demonstrate a commitment to staying current in the fast‑evolving digital landscape.

Experience

A minimum of five years of hands‑on experience in digital marketing, preferably within FMCG, consumer goods, or a comparable sector, is required. Candidates should have a track record of delivering successful multi‑channel campaigns that drive brand growth and revenue. Experience managing budgets of at least SSP 1,000,000 and leading teams of marketers or agencies will be considered a strong advantage.

Salary

Unilever Tanzania offers a competitive compensation package ranging from SSP 2,500,000 to 4,000,000 per month, commensurate with experience and performance. The package includes performance‑based bonuses, health insurance, pension contributions, and other employee benefits designed to attract top talent in the Tanzanian market.

Benefits

• Comprehensive health and medical coverage for employee and dependents.
• Retirement savings plan with employer matching.
• Generous paid time off and parental leave.
• Employee discount on Unilever products.
• Opportunities for international mobility and cross‑regional projects.

Training

• Access to Unilever Learning Academy for continuous professional development.
• Sponsored certifications in digital marketing, data analytics, and leadership.
• Mentorship programs pairing new hires with senior executives.
• Regular workshops on emerging technologies and consumer insights.

Working Environment

Located in the vibrant coastal city of Tanga, the role offers a modern office setting equipped with state‑of‑the‑art technology and collaborative workspaces. Employees enjoy a culture that values diversity, inclusion, and work‑life balance, fostering an atmosphere where innovative ideas thrive. The company’s commitment to sustainable practices is reflected in its green office initiatives and community outreach programs, making it an attractive destination for professionals seeking meaningful Employment in Tanzania.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their digital marketing achievements through the Unilever Careers portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment at our Tanga office. For further details, please visit the Careers section on the Unilever Tanzania website.

Equal Opportunity Statement

Unilever Tanzania is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, disability, or sexual orientation. Our hiring practices reflect our dedication to fairness and the belief that a diverse workforce drives innovation and success.