Digital Marketing Manager Job Vacancy in Dar es Salaam, Tanzania – Marketing & Advertising

Job Description

Position: Digital Marketing Manager

Company: Unilever Tanzania

Location: Dar es Salaam, Tanzania

Experience: Minimum 5 years of digital marketing experience, preferably in FMCG sector

Education: Bachelor’s degree in Marketing, Communications, Business or related field

Employment Type: Full-time

Industry: Marketing & Advertising

Department: Marketing

Salary: SSP 2,500,000 – SSP 4,000,000 per month

Vacancies:1

Company Overview

Unilever Tanzania is a leading multinational consumer goods company with a strong heritage of delivering trusted brands across the nation. With operations spanning personal care, home care, and food products, Unilever has been a catalyst for sustainable growth and community development in Tanzania. The company’s commitment to innovation, responsible sourcing, and inclusive business practices makes it a top employer for professionals seeking meaningful career opportunities. As part of Unilever’s global network, the Tanzanian branch offers a dynamic environment where creativity meets data‑driven decision making, providing a solid platform for ambitious marketers to thrive. This role contributes directly to Unilever’s mission of making sustainable living commonplace, aligning with the broader goals of economic development and social responsibility in Tanzania.

Job Overview

The Digital Marketing Manager will lead the strategic planning, execution, and optimization of all digital channels for Unilever Tanzania’s portfolio of brands. This includes overseeing social media, search engine marketing, display advertising, email campaigns, and emerging platforms such as TikTok and influencer collaborations. The manager will work closely with cross‑functional teams, including Brand Management, Sales, and Insights, to ensure that digital initiatives are integrated, measurable, and aligned with overall business objectives. The role demands a blend of creative storytelling, analytical rigor, and strong project management skills to drive brand awareness, consumer engagement, and sales growth. For more information about Unilever’s career opportunities, visit Tanzania Job Search.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies that support brand objectives and revenue targets.
• Manage end‑to‑end execution of campaigns across paid, owned, and earned media, ensuring timely delivery and budget adherence.
• Collaborate with creative agencies and internal design teams to produce compelling content that resonates with Tanzanian consumers.
• Analyze performance data using tools such as Google Analytics, Adobe Analytics, and social listening platforms to optimize ROI.
• Lead a small team of digital specialists, providing mentorship, performance feedback, and professional development opportunities.
• Coordinate with the e‑commerce and sales teams to align digital initiatives with retail activation plans.
• Stay abreast of emerging digital trends, platform updates, and competitive activities to maintain a cutting‑edge approach.

Required Skills

• Proven expertise in SEO, SEM, programmatic advertising, and social media marketing.
• Strong analytical mindset with ability to translate data insights into actionable strategies.
• Excellent communication and storytelling abilities, both written and verbal.
• Experience managing budgets of at least SSP 1,000,000 and reporting on spend efficiency.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms.
• Leadership skills with a collaborative approach to cross‑functional projects.

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Candidates with additional certifications in Google Ads, Facebook Blueprint, or Digital Marketing Analytics are highly regarded.

Experience

Applicants must have a minimum of five years of hands‑on digital marketing experience, preferably within the fast‑moving consumer goods (FMCG) sector or a comparable industry. Experience leading multi‑channel campaigns and managing a team is essential.

Salary

The compensation package ranges from SSP 2,500,000 to SSP 4,000,000 per month, commensurate with experience and qualifications. The package includes performance‑based bonuses and other incentives aligned with company goals.

Benefits

• Comprehensive health insurance covering employee and dependents.
• Retirement savings plan with employer contributions.
• Generous paid time off and parental leave policies.
• Employee discount program on Unilever products.
• Access to wellness programs and on‑site fitness facilities.

Training

• Continuous learning opportunities through Unilever’s global Academy.
• Sponsored certifications in advanced digital analytics and marketing technologies.
• Mentorship programs pairing new hires with senior leaders.
• Regular workshops on sustainability, brand purpose, and consumer insights.

Working Environment

Unilever Tanzania offers a collaborative, inclusive, and innovative workplace located in the heart of Dar es Salaam’s business district. Employees benefit from modern office spaces, flexible working arrangements, and a culture that celebrates diversity and creativity. The company’s commitment to sustainability is reflected in its green office initiatives and community outreach programs.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining relevant experience through the online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for virtual interviews. For detailed application instructions, please visit Tanzania Job Search Portal.

Equal Opportunity Statement

Unilever Tanzania is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, or sexual orientation. All qualified applicants will receive consideration for employment without regard to any protected characteristic.