Brand Activation Manager Job Vacancy in Kigoma, Tanzania – Beverage & Brewing

Job Description

Position:Brand Activation Manager

Company:Heineken Tanzania

Location:Kigoma, Tanzania

Experience:5+ years in brand management, activation, or related marketing roles

Education:Bachelor’s degree in Marketing, Business Administration or related field

Employment Type:Full-time

Industry:Beverage & Brewing

Department:Marketing

Salary:2,500,000 – 4,000,000 SSP per month

Vacancies:1

Company Overview

Heineken Tanzania, a subsidiary of the global brewing giant Heineken N.V., has been crafting world‑class lagers and ales for Tanzanian consumers since 1998. With a strong commitment to quality, sustainability, and community development, Heineken Tanzania operates state‑of‑the‑art breweries in Dar es Salaam and Mwanza, and distributes its portfolio across the nation through an extensive network of partners. The company is recognised for its vibrant brand culture, innovative marketing approaches, and dedication to responsible drinking. As part of its growth strategy, Heineken Tanzania is expanding its presence in the western region, making Kigoma a strategic hub for brand activation and consumer engagement.

Job Overview

The Brand Activation Manager will lead the design, execution, and measurement of immersive brand experiences that connect Heineken Tanzania’s iconic brands with consumers in the Kigoma region and beyond. This role reports to the Marketing Director and collaborates closely with sales, trade, digital, and agency partners to deliver integrated activation campaigns that drive brand equity, market share, and sales growth. The successful candidate will combine creative storytelling with data‑driven insights to ensure each activation aligns with Heineken’s global standards while resonating with local culture. For more information about our career opportunities, visit Tanzania Job Search.

Key Responsibilities

• Develop and implement regional brand activation plans that support national marketing objectives and local market dynamics.
• Conceptualise and execute experiential events, festivals, pop‑up activations, and sponsorship activations that enhance brand visibility.
• Manage activation budgets, negotiate with vendors, and ensure cost‑effective delivery of high‑impact experiences.
• Collaborate with the digital team to integrate social media, influencer, and content strategies into activation programs.
• Analyse post‑activation performance metrics, consumer feedback, and sales data to optimise future initiatives.
• Ensure compliance with Heineken’s brand guidelines, legal regulations, and responsible drinking policies.
• Lead cross‑functional project teams, providing clear direction, timelines, and performance expectations.
• Maintain strong relationships with local trade partners, event organisers, and community stakeholders.

Required Skills

• Exceptional creative thinking and ability to translate brand stories into memorable experiences.
• Strong project management skills with a proven track record of delivering large‑scale events on time and within budget.
• Excellent communication and negotiation abilities to manage internal and external partners.
• Data‑analysis proficiency to evaluate activation ROI and inform strategic decisions.
• Deep understanding of Tanzanian consumer behaviour, especially in the western region.
• Proficiency in Microsoft Office Suite and project management tools; familiarity with CRM and digital analytics platforms is a plus.
• Fluency in English and Swahili, both written and spoken.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or professional certifications in brand management or event management are advantageous.

Experience

Minimum of five (5) years of experience in brand activation, experiential marketing, event management, or a similar role within the beverage, consumer goods, or FMCG sector. Prior experience working with multinational brands and managing regional campaigns is highly desirable.

Salary

The position offers a competitive monthly salary ranging from 2,500,000 to 4,000,000 Tanzanian Shillings (SSP), commensurate with experience and qualifications. Performance‑based bonuses and incentive schemes are also part of the total compensation package.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with company matching contributions.
• Paid annual leave, sick leave, and public holidays in accordance with Tanzanian labour law.
• Employee assistance program and wellness initiatives.
• Opportunities for international exposure through Heineken’s global network.
• Discounts on Heineken products and partner brands.

Training

• On‑boarding program that introduces Heineken’s brand heritage, values, and operational standards.
• Continuous professional development workshops on digital marketing, data analytics, and event technology.
• Leadership development tracks for high‑potential employees.
• Access to Heineken University online learning platform.

Working Environment

Heineken Tanzania offers a dynamic, inclusive, and collaborative workplace where creativity is encouraged and results are celebrated. The Kigoma office provides modern facilities, flexible working arrangements, and a culture that values diversity and work‑life balance. Employees are empowered to take initiative, share ideas, and contribute to the company’s sustainable growth.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining relevant experience through the online portal on our website. Applications will be reviewed by the Talent Acquisition team, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment centre in Kigoma.

Equal Opportunity Statement

Heineken Tanzania is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, disability, or sexual orientation. All qualified applicants will receive consideration for employment without discrimination.