Digital Marketing Specialist Job Vacancy in Morogoro, Tanzania – Marketing & Advertising

Job Description

Position: Digital Marketing Specialist

Company: Procter & Gamble Tanzania

Location: Morogoro, Tanzania

Experience: 2-4 years

Education: Bachelor’s degree in Marketing, Communications, Business or related field

Employment Type: Full-time

Industry: Marketing & Advertising

Department: Marketing

Salary: SSP 1,500,000 – 2,500,000 per month

Vacancies:1

Company Overview

Procter & Gamble Tanzania is a leading multinational consumer goods company with a strong heritage of innovation, sustainability, and community engagement. Operating across East Africa, P&G delivers trusted brands that improve the daily lives of millions of Tanzanians. The company’s commitment to diversity, inclusion, and responsible business practices makes it a top employer for ambitious professionals seeking career growth. As part of its expansion strategy, P&G Tanzania is investing in digital capabilities to enhance brand visibility and consumer interaction, creating exciting opportunities for talent in Morogoro and beyond. This role contributes directly to the company’s mission of delivering superior products while fostering a vibrant, collaborative workplace that values creativity and data‑driven decision making. By joining P&G Tanzania, you become part of a global network that supports local development, aligns with Tanzania Jobs trends, and offers a platform for long‑term professional advancement.

With a focus on ethical marketing, community outreach, and environmental stewardship, P&G Tanzania aligns its operations with national development goals. The organization actively participates in local initiatives, supporting education, health, and women’s empowerment programs. This deep integration with Tanzanian society ensures that employees experience a purpose‑driven career, where every campaign contributes to both business success and societal impact. The Morogoro office serves as a strategic hub for regional digital activities, offering a dynamic environment that blends global best practices with local market insights.

Job Overview

The Digital Marketing Specialist will design, execute, and optimize online marketing campaigns that drive brand awareness, engagement, and sales across digital channels. Working closely with the Marketing Manager and cross‑functional teams, you will leverage SEO, SEM, social media, email marketing, and content creation to reach target audiences. This position plays a pivotal role in translating market research into actionable digital strategies, ensuring that P&G Tanzania remains at the forefront of the competitive landscape. The role also involves monitoring performance metrics, reporting insights, and continuously refining tactics to achieve measurable results. For more information about the company’s vision, visit https://tanzaniajobsearch.com/. This opportunity aligns with the growing demand for Jobs in Tanzania and offers a clear pathway for career advancement.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns that align with brand objectives and regional business goals.
• Manage paid media initiatives across Google Ads, Facebook, Instagram, and emerging platforms, optimizing spend for maximum ROI.
• Conduct keyword research, on‑page SEO, and content optimization to improve organic visibility and drive traffic.
• Create compelling copy, graphics, and video assets in collaboration with the creative team.
• Analyze campaign performance using Google Analytics, social media insights, and CRM data, presenting actionable recommendations to senior leadership.
• Maintain the company’s social media presence, engaging with audiences and fostering community interaction.
• Coordinate with e‑commerce partners to align digital promotions with online sales initiatives.
• Stay updated on industry trends, algorithm changes, and emerging technologies to keep strategies innovative.

Required Skills

• Proficiency in digital advertising platforms (Google Ads, Meta Business Suite) and analytics tools.
• Strong understanding of SEO best practices and content marketing.
• Excellent written and verbal communication skills, with a creative mindset.
• Ability to interpret data, generate insights, and make data‑driven decisions.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) is a plus.
• Project management capabilities and ability to meet tight deadlines.
• Collaborative attitude and ability to work effectively with cross‑functional teams.

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Certifications in Google Analytics, Google Ads, or Meta Blueprint are advantageous and demonstrate a commitment to continuous learning.

Experience

Applicants should have 2‑4 years of hands‑on experience managing digital marketing campaigns, preferably within consumer goods or fast‑moving consumer product (FMCG) sectors. Experience in the Tanzanian market or East African region is highly valued.

Salary

The compensation package ranges from SSP 1,500,000 to SSP 2,500,000 per month, commensurate with experience and expertise. The package includes performance‑based bonuses and benefits aligned with industry standards.

Benefits

• Comprehensive health insurance covering employee and dependents.
• Retirement savings plan with company matching contributions.
• Generous paid time off and public holiday schedule.
• Professional development budget for certifications and conferences.
• Employee assistance program and wellness initiatives.

Training

• Onboarding program covering brand guidelines, digital tools, and company culture.
• Continuous learning opportunities through internal workshops and external courses.
• Mentorship from senior marketing leaders to accelerate career growth.

Working Environment

P&G Tanzania offers a modern office in Morogoro equipped with collaborative workspaces, high‑speed internet, and state‑of‑the‑art technology. The culture emphasizes teamwork, innovation, and respect for diverse perspectives, fostering an environment where ideas thrive and employees feel valued.

Application Process

Interested candidates should submit their updated resume and a cover letter outlining relevant experience through the online portal on the company’s careers page. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for virtual interviews. Ensure your application highlights achievements related to digital campaign performance and any measurable results.

Equal Opportunity Statement

Procter & Gamble Tanzania is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace where all employees, regardless of gender, ethnicity, disability, or background, can thrive. All qualified applicants will receive consideration for employment without regard to any protected characteristic.