Brand Activation Manager Job Vacancy in Kigoma, Tanzania – Beverage

Job Description

Position:Brand Activation Manager

Company:Heineken Tanzania

Location:Kigoma, Tanzania

Experience:5+ years in brand management or activation

Education:Bachelor’s degree in Marketing, Business Administration or related field

Employment Type:Full-time

Industry:Beverage

Department:Marketing

Salary:SSP 3,500,000 – 5,000,000 per annum

Vacancies:1

Company Overview

Heineken Tanzania is a leading brewer in the East African region, part of the global Heineken Group that operates in more than 190 countries. With a strong heritage of brewing excellence, Heineken Tanzania has built a reputation for delivering high‑quality beverages, fostering sustainable practices, and engaging communities across Tanzania. The company’s portfolio includes internationally recognized brands such as Heineken, Amstel, and local favorites that cater to diverse consumer preferences. Heineken Tanzania is committed to innovation, responsible consumption, and creating a vibrant workplace where talent thrives. As part of its growth strategy, the company is expanding its brand activation initiatives to deepen consumer connections, especially in emerging markets like Kigoma, where cultural richness and economic potential align with Heineken’s vision for the future.

Operating in a dynamic market, Heineken Tanzania emphasizes corporate social responsibility, supporting local agriculture, water stewardship, and community development projects. The organization offers a collaborative environment that encourages creativity, data‑driven decision making, and cross‑functional teamwork. Employees benefit from continuous learning opportunities, competitive compensation, and a culture that celebrates diversity and inclusion. This role offers a unique chance to shape the brand narrative in a region poised for growth, contributing directly to the company’s market share and brand equity.

Job Overview

The Brand Activation Manager will lead the planning, execution, and measurement of integrated brand activation campaigns that resonate with Tanzanian consumers. Reporting to the Marketing Director, you will work closely with cross‑functional teams, including sales, trade marketing, digital, and external agencies, to deliver experiential events, sponsorships, and on‑ground activations that drive brand awareness and sales. This position is based in Kigoma, offering a strategic foothold to engage with local retailers, cultural festivals, and community initiatives. The role demands a blend of strategic thinking, creative storytelling, and strong project management skills.

For more information about our career opportunities, visit our main portal at https://tanzaniajobsearch.com.

Key Responsibilities

• Develop and implement comprehensive brand activation plans aligned with national marketing strategies.
• Coordinate and execute experiential events, festivals, and sponsorships that enhance brand visibility.
• Collaborate with trade marketing to ensure activation initiatives translate into retail performance.
• Manage agency relationships, negotiate contracts, and oversee creative production.
• Monitor budgets, track ROI, and prepare post‑activation performance reports.
• Leverage consumer insights and market trends to tailor activation concepts for the Kigoma region.
• Ensure compliance with brand guidelines, legal regulations, and responsible drinking standards.

Required Skills

• Strong project management and organizational abilities.
• Excellent communication and stakeholder management skills.
• Creative thinking with a data‑driven approach to measuring success.
• Proficiency in budgeting, financial tracking, and vendor negotiation.
• Ability to work independently and lead cross‑functional teams.
• Fluency in English and Swahili.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Advanced certifications in brand management or event planning are advantageous.

Experience

Minimum of five years of experience in brand activation, experiential marketing, or related fields, preferably within the beverage or consumer goods industry. Demonstrated success in managing large‑scale events and delivering measurable business outcomes is essential.

Salary

The compensation package ranges from SSP 3,500,000 to SSP 5,000,000 annually, commensurate with experience and performance. The package includes performance‑based bonuses, health insurance, and retirement benefits.

Benefits

• Competitive salary with annual performance bonus.
• Comprehensive health and dental coverage.
• Retirement savings plan.
• Paid annual leave and public holidays.
• Employee assistance program.
• Opportunities for international exposure and career progression.

Training

• Onboarding program covering Heineken’s brand portfolio and corporate values.
• Continuous professional development workshops on digital marketing, data analytics, and event management.
• Access to Heineken’s global learning platform for leadership and skill‑enhancement courses.

Working Environment

The role is based in a modern office in Kigoma, with a collaborative open‑plan layout that encourages teamwork and creativity. Frequent field visits to activation sites, retail partners, and community events are part of the job, offering a dynamic and engaging work experience. Heineken Tanzania promotes a safe, inclusive, and respectful workplace where diversity is celebrated.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining relevant experience through our online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment in Kigoma.

Explore additional opportunities across East Africa at https://kenyajobsearch.com/.

For regional career insights, visit https://ugandajobssearch.com/.

Equal Opportunity Statement

Heineken Tanzania is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, or sexual orientation. All qualified applicants will receive consideration for employment without discrimination.