Digital Marketing Specialist Job Vacancy in Zanzibar, Tanzania – Information Technology | Accenture Tanzania
Job Description
Position: Digital Marketing Specialist
Company: Accenture Tanzania
Location: Zanzibar, Tanzania
Experience: 2-4 years
Education: Bachelor’s Degree in Marketing, Communications, or related field
Employment Type: Full-Time
Industry: Information Technology
Department: Digital Transformation
Salary: 5,000,000 – 8,000,000 TZS
Vacancies:1
Company Overview
Accenture is a global professional services company with a strong presence in Tanzania, delivering innovative digital solutions to clients across industries. In Zanzibar, we focus on empowering local businesses through cutting-edge technology and marketing strategies. As a leader in digital transformation, we offer dynamic career opportunities for professionals seeking to drive growth in emerging markets.
Job Overview
We are seeking a Digital Marketing Specialist to lead online marketing initiatives for our clients in Zanzibar. This role involves developing and executing digital campaigns, optimizing online presence, and leveraging data-driven strategies to enhance brand visibility. The ideal candidate will collaborate with cross-functional teams to deliver measurable results in a fast-paced environment.
Key Responsibilities
- Design and implement comprehensive digital marketing campaigns across multiple platforms
- Conduct market research and competitor analysis to identify growth opportunities
- Manage SEO/SEM strategies to improve website traffic and search engine rankings
- Analyze campaign performance using tools like Google Analytics and provide actionable insights
- Collaborate with content teams to create engaging social media and email marketing content
- Monitor and report on ROI metrics for all digital marketing activities
Required Skills
- Proven experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms
- Strong understanding of SEO best practices and content optimization techniques
- Proficiency in analytics tools (Google Analytics, Hootsuite, etc.)
- Excellent written and verbal communication skills in English and Swahili
- Creative problem-solving abilities with a data-driven approach
- Experience in the Tanzanian digital marketing landscape preferred
Education
- Bachelor’s Degree in Marketing, Communications, Business Administration, or related field
- Certifications in Google Analytics, Google Ads, or HubSpot a plus
Experience
- 2-4 years of experience in digital marketing roles
- Demonstrated success in managing end-to-end digital campaigns
- Experience working in multicultural or international environments
Salary
5,000,000 – 8,000,000 TZS per month, commensurate with experience and performance.
Benefits
- Comprehensive health insurance coverage
- Professional development budget (up to 500,000 TZS annually)
- Performance-based bonuses
- Flexible work arrangements
- Employee wellness programs
- Annual leave and public holidays
Training
- Onboarding program with dedicated mentorship
- Quarterly digital marketing certification courses
- Access to global Accenture learning platforms
- Leadership development workshops
Working Environment
Our Zanzibar office offers a modern, collaborative workspace with state-of-the-art technology. We promote a culture of innovation, work-life balance, and professional growth. The role requires occasional travel to client sites across Zanzibar and mainland Tanzania.
Application Process
Interested candidates should submit their CV and a cover letter to our recruitment portal. Shortlisted applicants will be contacted for an initial screening followed by in-person interviews at our Zanzibar office. Finalists will complete a practical digital marketing assessment before receiving job offers.
Equal Opportunity Statement
Accenture Tanzania is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on gender, ethnicity, religion, disability, or any other protected status.
