Job Description
Position:Brand Marketing Manager
Company:Unilever Tanzania
Location:Dar es Salaam, Tanzania
Experience:5+ years in brand management
Education:Bachelor’s degree in Marketing, Business Administration or related field
Employment Type:Full-time
Industry:Consumer Goods & FMCG
Department:Marketing
Salary:SSP 3,000,000 – 5,000,000 per month
Vacancies:1
Company Overview
Unilever Tanzania is a leading multinational consumer goods company with a strong heritage of delivering trusted brands that improve everyday life. Operating across East Africa, Unilever combines global expertise with local insight to create sustainable growth and social impact. The company’s portfolio includes iconic brands in food, home care, and personal care, serving millions of Tanzanian households. As part of its commitment to innovation and responsible business, Unilever Tanzania continuously invests in talent, technology, and community development, making it an employer of choice for ambitious professionals seeking career advancement in Tanzania Jobs.
With a focus on sustainability, diversity, and inclusion, Unilever Tanzania fosters a collaborative culture where ideas thrive. Employees are encouraged to take ownership, drive change, and contribute to the company’s purpose of making sustainable living commonplace. This environment provides a fertile ground for career growth, especially for those passionate about brand strategy, consumer insights, and market leadership.
Job Overview
The Brand Marketing Manager will lead the development and execution of integrated marketing strategies for one of Unilever Tanzania’s flagship brands. This role is pivotal in shaping brand perception, driving market share, and delivering profitable growth. The successful candidate will work closely with cross‑functional teams, including sales, research, digital, and supply chain, to ensure cohesive brand communication and alignment with business objectives. This position offers a unique opportunity to influence the consumer landscape in Tanzania and contribute to the company’s broader mission of sustainable growth.
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Key Responsibilities
- Develop and implement comprehensive brand plans that align with Unilever’s global guidelines and local market dynamics.
- Lead the creation of compelling advertising, promotional, and digital campaigns that resonate with Tanzanian consumers.
- Collaborate with the sales team to translate marketing strategies into actionable trade plans and in‑store activations.
- Analyze market trends, consumer insights, and competitive activity to identify growth opportunities.
- Manage the brand budget, ensuring optimal allocation of resources and ROI measurement.
- Coordinate with external agencies, media partners, and vendors to deliver high‑quality creative assets.
- Monitor brand performance metrics, prepare regular reports, and present findings to senior leadership.
- Champion sustainability initiatives within the brand portfolio, integrating social and environmental messaging.
Required Skills
- Strong strategic thinking with the ability to translate data into actionable marketing plans.
- Excellent communication and storytelling skills, both written and verbal.
- Proficiency in digital marketing tools, social media platforms, and analytics software.
- Leadership experience managing cross‑functional teams and external partners.
- Creative mindset with a keen eye for visual and brand aesthetics.
- Ability to work in a fast‑paced environment and manage multiple projects simultaneously.
- Fluency in English and Swahili.
Education
A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or relevant professional certifications (e.g., CIM, Google Analytics) are considered an advantage.
Experience
Minimum of five years of progressive experience in brand management, preferably within the consumer goods or FMCG sector. Demonstrated success in launching new products and driving market share growth in Tanzania or comparable emerging markets is essential.
Salary
The role offers a competitive salary range of SSP 3,000,000 to 5,000,000 per month, commensurate with experience and qualifications, along with performance‑based incentives.
Benefits
- Health insurance covering employee and dependents.
- Retirement savings plan with company matching.
- Generous paid time off and parental leave.
- Employee discount on Unilever products.
- Opportunities for international mobility and cross‑regional projects.
Training
- Access to Unilever’s global learning platform for continuous skill development.
- Mentorship programs with senior brand leaders.
- Workshops on digital marketing, data analytics, and sustainable business practices.
Working Environment
Unilever Tanzania offers a modern office environment in the heart of Dar es Salaam, equipped with collaborative workspaces, meeting rooms, and state‑of‑the‑art technology. The company promotes a flexible work culture, encouraging work‑life balance and remote work options where appropriate.
Application Process
Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through the online portal on the Unilever Careers page. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for an initial interview.
Equal Opportunity Statement
Unilever Tanzania is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, or sexual orientation. Join us to be part of a team that values your unique perspective and drives positive change across Tanzania.