Job Description
Position: E-commerce Growth Specialist
Company: Jumia Tanzania
Location: Mwanza, Tanzania
Experience: 3-5 years
Education: Bachelor’s Degree in Marketing, Business Administration, or related field
Employment Type: Full-time
Industry: E-commerce
Department: Digital Growth & Marketing
Vacancies: 1
Company Overview
Jumia is the leading e-commerce platform in Africa, dedicated to connecting millions of consumers and sellers across the continent. In Tanzania, we are revolutionizing the way people shop by providing a seamless digital marketplace for everything from electronics to groceries. As part of our mission to empower local businesses and provide convenience to urban and rural populations alike, we are constantly expanding our footprint. We pride ourselves on being a tech-driven organization that values innovation, customer-centricity, and local market expertise. Joining our team means being at the forefront of the digital revolution in East Africa, contributing to a platform that is fundamentally changing the retail landscape. We offer a dynamic environment where creativity meets data-driven decision-making, ensuring that every action we take adds value to our vast ecosystem of vendors and customers.
Job Overview
We are seeking a highly motivated and analytical E-commerce Growth Specialist to join our expanding team in Mwanza. This role is critical to our mission of scaling our operations and increasing market share within the Lake Zone region. The successful candidate will be responsible for designing and executing strategic initiatives to drive user acquisition, retention, and increased transaction frequency. You will analyze consumer behavior, optimize conversion funnels, and collaborate with various stakeholders to ensure our platform remains the preferred choice for online shopping in Tanzania. This is a high-impact role that requires a blend of creative marketing intuition and rigorous data analysis. For more information on available roles, visit tanzaniajobsearch.com.
Key Responsibilities
- Develop and implement data-driven growth strategies to increase the active user base on the Jumia platform.
- Analyze key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Churn Rate to optimize marketing spend.
- Collaborate with the logistics and supply chain teams to ensure product availability matches demand spikes.
- Execute seasonal promotional campaigns and flash sales to drive high-volume transaction periods.
- Identify new market segments and consumer trends within the Mwanza region to tailor localized marketing efforts.
- Monitor competitor activities and market shifts to proactively adjust growth tactics.
- Optimize the end-to-end customer journey to reduce friction and increase conversion rates.
Required Skills
- Advanced proficiency in data analytics tools and Excel for interpreting complex datasets.
- Strong understanding of digital marketing channels including SEO, SEM, and social media advertising.
- Excellent project management skills with the ability to handle multiple campaigns simultaneously.
- Strong communication skills to collaborate with cross-functional teams and external vendors.
- A deep understanding of the Tanzanian e-commerce landscape and consumer psychology.
- Problem-solving mindset with a focus on scalable and sustainable growth solutions.
Education
A minimum of a Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, or a related field is required. Candidates with professional certifications in Digital Marketing or Data Science will be given preference.
Experience
Applicants must possess between 3 to 5 years of proven experience in e-commerce growth, digital marketing, or performance marketing. Experience working in a fast-paced startup or a large-scale digital marketplace is highly desirable. You should have a track record of managing successful digital campaigns and using data to drive business decisions. For more career opportunities in the region, check tunisiajobsearch.com.
Benefits
- Competitive salary package commensurate with experience.
- Comprehensive health insurance coverage for the employee.
- Performance-based annual bonuses and incentives.
- Opportunities for professional development and international training.
- A collaborative and inclusive work culture.
Training
- Onboarding program covering Jumia’s global standards and local operations.
- Advanced training in digital analytics and e-commerce management tools.
- Continuous learning workshops on consumer behavior and market trends.
Working Environment
The working environment at Jumia is fast-paced, energetic, and highly collaborative. We encourage a culture of ownership where every team member is empowered to take initiative and drive change. While the role is based in Mwanza, you will be part of a larger regional network, allowing for cross-border collaboration and knowledge sharing. We value diversity and strive to create an environment where every voice is heard. If you are looking for meaningful employment in Tanzania, this is your chance to make a real impact. Explore more vacancies at mozambiquejobsearch.com.
Application Process
Interested candidates should ensure their CV is up to date and highlights their specific achievements in growth and analytics. Applications will be reviewed on a rolling basis. Only shortlisted candidates will be contacted for the interview stage. This is a significant career opportunity for those looking to excel in the digital economy.
Equal Opportunity Statement
Jumia Tanzania is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, religion, gender, or disability. We are hiring in Tanzania and look for the best talent to join our growing family.